We generated a list of the 40 most popular Yale School of Management case studies in by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago.
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Case Studies | Yale SOM Alumni
Cases about food and agriculture took center stage in Other topics in the top ten included corporate social responsibility, healthcare, solar energy, and financial inclusion. The annual ranking of the 40 most popular Yale School of Management case studies combines data from publishers, Google analytics, SOM class syllabi, and other measures of interest and adoption. Both the Marina Bay Sands and Peabody cases were featured in major student competitions in The cases on the Top 40 list represent a variety of different business disciplines, as Yale SOM cases tend to combine a variety of perspectives. For example, the top coffee case can be taught in marketing, operations, and strategy classes.
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A case about the Volkswagen emissions scandal made the Top 40 this year, shooting up to number four. Other popular topics in the top 10 include the marketing of financial services, organizational structure, and entrepreneurship. Other year-end data for showed:.
The course concludes with a review of commonly used statistical methods. R and SAS software is used for analysis of data. Prerequisite: EPH a. Geographic information systems GIS are modern computer-based tools for the capture, storage, analysis, and display of spatial information. GIS technologies are just beginning to be used for public health planning and decision-making.